BookBub
What is BookBub?
BookBub is a free service that helps readers discover ebooks and provides publishers and authors with a way to drive sales and find new fans. Users receive personalized deal recommendations on ebooks from the retailers of their choice. You can read more about how BookBub works here.
What was my role?
I was a full-time Production Editor on the Production Team at the time, but I took on ad hoc content writing assignments when my bandwidth allowed for it!
What was the goal?
Write blog posts, reviews, short news pieces, and book lists that can be used by marketing to drive user engagement in the form of clicks, sign-ups, and wishlisting. Ideally, these posts also build brand trust, helping establish BookBub as the place where readers can go to find news, reviews, and recommendations!
What did I do?
Collaborate with BookBub’s marketing team to pitch and write high-quality content that aligns with user and industry trends, new releases, seasonality, and current events
Research and curate lists of acclaimed, noteworthy, genre-specific book titles around a particular trope or trend
Ensure all content matches BookBub’s in-house style guide, the Chicago Manual of Style, and is formatted properly for Wordpress
Optimize article headlines, slugs, and descriptions for SEO
Proofread all content for any grammatical or formatting errors
Examples
Book Lists
Reviews
News